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As expected, Google Marketing Live 2025 was an AI love fest. Eight presenters announced more than 30 new, almost exclusively AI tools and features to help marketers create, serve, and measure their ads. We’ll break down many of these announcements over the coming weeks,...

Imagine spending years optimizing your website for search traffic, only to see Google answer your audience’s questions before they even click your link. That’s exactly what AI Overviews are doing. By generating instant, AI-powered responses directly in search results, Google...

Search advertising still reigns as one of the most popular digital marketing channels for small businesses in 2025. In fact, according to our recent marketing trends survey, 76% of small businesses report being satisfied with their search advertising tactics, and almost half...

Who doesn’t love summer? School’s out, vacation plans abound, and there are ample opportunities to get our vitamin D levels up. Summer is also a time to engage in some seasonal marketing. We’ve talked before about the benefits of seasonal messaging and campaigns. You can...

OpenAI launched ChatGPT in late 2022, and AI has dominated marketing headlines and online discussions ever since. All that attention makes it increasingly clear that leveraging AI tools is essential for building a marketing strategy and growing a business today. But where do...

When you think of Google Ads targeting, you probably think of keywords. What you probably don’t think of right away is audiences: showing ads to people based on who they are rather than what they’re searching for. Audiences are one of the most powerful and underutilized...

Getting people to see your content isn’t getting any easier. From an ever-changing SERP, crowded social platforms, and AI-generated content flooding the scene, there’s a lot of competition for attention. And that’s only one major challenge businesses face when it comes to...

Online reviews can be a huge boon for your brand’s reputation, especially for a small business. But not all online review platforms work the same way. And Facebook can be especially tricky. But Facebook reviews are a big deal, and if you’re not paying attention to them,...

In the world of online marketing, a keyword gap analysis is most associated with SEO, where a company will compare the keywords their website is ranking for against their competitors’ keywords to identify any areas that the competitor ranks for that they don’t. The goal is to...

Getting a Google Knowledge Panel is like earning your business a big blue shiny checkmark in the search results—an official stamp of credibility that instantly builds trust. But it’s not like a listing that you can just set up and publish. Your Knowledge Panel gets created by...