If automated bidding strategies are handling my bids for me, do I even need to pay attention to bidding? It’s pretty easy to ask this question, given the rise of automated bidding strategies (and automation in Google Ads in general). The short, emphatic answer is YES. The longer answer is still the same YES, but […]
Last weekend, I was on the road and starving after a morning of errands. I pulled out my phone and after rooting through a mess of confusing navigation, out-of-date PDF menus, and questionable hours of operation, I ended up heading home to settle for a sad bowl of cereal. I blame all-too-common terrible restaurant website […]
An experiment was conducted for wine tasters sometime ago. The volunteers received two bottles of wine and were told to describe the taste of each one. Bottle A came with a price tag of $5, while the other bottle had a price tag of $45. While both bottles had the same exact wine in them, […]
When it comes to marketing, there is no doubt that content is king. But according to a recent Parse.ly study, 53% of organizations’ revenue goals are not tied to content. This is a major pitfall. If you don’t know how your content is impacting your bottom line, how can you know what’s worth your money […]
Even though healthcare marketing isn’t brain surgery, it can be confusing to pin down which website elements matter and, moreover, which ones encourage conversions. That’s why we rounded up 13 examples of exceptional, effective healthcare website design that you can learn from—and copy—to improve your own site and boost those conversions. In this article, you’ll […]
We publish a LOT of content. And if you’ve been following us for any amount of time, you’ll know that we strive to provide tips and insights that you don’t find in just any old blog. Two problems though: Google is designed to surface information that people know to look for, and People are designed […]
Google recently announced that starting next year, it will be phasing out similar audiences. So what are they, what’s replacing them, and what do you need to know? Read on to find out, with expert input from PPC pro Jyll Saskin Gales! Table of contents What are similar audiences? Similar audiences, or similar segments, are […]
How to put your customers into a holiday slumber: To our valued customers, As the end of the year draws near, we’d like to take this opportunity to extend a heartfelt thank you to all of you for your support. Thank you for choosing us and we wish you a wonderful holiday season and happy […]
The week between Christmas and New Years is its own dimension of time and space that renders our brains somewhat…useless. So what do you do when New Year’s Eve comes around and you want to send a friendly greeting out? You come to this post, where I’ve come up with 50+ Happy New Year wishes […]
Facebook has a lot to offer advertisers, from impressive scale to data-driven audience segments and tactical ad formats. In fact, the average Facebook user clicks on 12 ads per month and 78% of U.S. consumers have made purchases through discoveries on Facebook. But social media moves at a dizzying speed. New features are constantly released, […]
