PPC Management

Search on Google for New Year’s Instagram captions and what do you get? The same exact 70 or 80 captions in every list…captions best suited for trendy 20-somethings, like Any excuse to wear sequins! Captions not applicable to your business, like Just here for the champagne. Or captions that have been beaten down to a […]

​Things that are easy to learn: -How to do the moonwalk.-How to win friends and influence people.-How to ride a bike. Sure, there are techniques, but a bike is a bike. People are people. And the moonwalk doesn’t evolve every month or have machines learning alongside you… …like, say, Google Ads. The Google Ads platform (and […]

How to make your holiday Instagram posts disappear: 1. Choose image.2. Insert overused caption (I’m looking at you, “sleigh all day” and “tis the season”).3. Hit publish. Poof! Your followers won’t even know you posted. The Instagram algorithm favors posts that get engagement, and the key to engagement is not just an awesome visual, but […]

Over the past two years, we’ve seen a record number of people leave the corporate workforce in favor of gig work, freelancing, or starting a small business. And let’s be honest, everyone has at least thought of quitting their job working for The Man at least twice or thrice (a month?). That’s why we dove […]

Remember that giddy feeling on the first day of class? The instructor hands out the syllabus of everything that will be covered. Fast-forward a few weeks and you feel like you’re getting curveballs left and right? To put it mildly, that’s what running online ads felt like this year. Not only that, but the stories […]

Take a trip back to high school with me real quick. The day everyone looks forward to. The release of…  🙌    the y e a r b o o k   🙌 You paid to be in it. You paid to get your copy. And now it’s yours. But do you start at page one? No no. The […]

Coming up with that perfect Merry Christmas social post is like putting lights on the tree. Sounds great out loud, looks great in your head, then you start to execute and… The free images are cheesy, the good ones are watermarked. There are different image sizes for each platform. And what the heck is aspect […]

As 2021 draws to a close, we’ll soon see compilations of the best (and worst) marketing campaigns of the year, which will likely include Geico’s Scoop There It Is ice cream, Nerf’s chief TikTok officer and, of course, Burger King’s “Women belong in the kitchen” tweet. These roundups are entertaining and have their takeaways, but […]

Back in September of 2021, we were hit with a boatload of Google Ads announcements. Some were sad (so long, expanded text ads), some were unsettling (key matching behavior has “improved” 🤨), and some were downright confusing (display campaigns anyone?). But there were some good announcements too, like the new travel ad type, some holiday-friendly […]

January. Some call it the Monday of months. Some call it the holiday let-down season. The Chinese zodiak calls it the month of the ox. But if you’re an optimist like us, we call it the month of new beginnings! The world is your oyster when it comes to making a splash in your market. […]