YouTube advertising can help you target customers on the world’s second-largest search engine where people are spending a lot of time consuming content.
But how can you optimize your YouTube ads and your overall account to ensure they’re effective for reaching your goals and growing your YouTube channel? These quick tips will help you out.
Contents
- Link YouTube to Google Ads
- Create a well-structured campaign
- Take advantage of the promotion area in YouTube Studio
- Track ad performance and audience engagement
- Pay attention to your organic video content
How to optimize your YouTube ad campaigns and account for better results
Use these quick and pretty easy optimizing tips to make sure your YouTube ads deliver the best return on investment.
1. Link YouTube to Google Ads
The first thing you’ll need to do if you’d like to advertise your YouTube channel or videos within the Google Ads platform is to link your YouTube account. Integrating YouTube with Google Ads can significantly enhance your channel’s visibility. Here’s how you can link your accounts:
- Sign in to Google Ads: Log in to your Google Ads account.
- Access linked accounts: Navigate to “Tools and Settings” and select “Linked Accounts.”
- Link YouTube: Click on “Details” under YouTube and follow the prompts to link your channel.
Linking your YouTube channel to Google Ads allows you to leverage powerful advertising tools, target specific audiences, and analyze ad performance directly within Google Ads.
Speaking of Google Ads…is your account set up for success? Download now >> The Last Guide to Google Ads Account Structure You’ll Ever Need
2. Create a well-structured campaign
To maximize the effectiveness of your YouTube advertising efforts, you need to create a well-structured campaign. Here’s a step-by-step guide:
- Objective selection: Choose “Awareness and Consideration” as your campaign objective.
- Goal selection: Select “Video” as your campaign goal.
- Campaign subtype: Choose the campaign subtype that aligns with your goals. Here are the options:
- Video views: Get views and engagement from people likely to consider your products or brand. Your ads can appear as skippable in-stream, in-feed, and Shorts ads.
- Video reach: Reach a broad audience and pay for every 1,000 impressions.
- Ad sequence: Show ads in a specific sequence to individual viewers.
- Audio: Reach your audience with audio-based ads.
- YouTube subscriptions and engagements: Drive subscriptions and engagement on your YouTube channel.
Selecting the right campaign subtype is crucial for achieving your marketing goals effectively.
3. Take advantage of the promotion area in YouTube Studio
YouTube Studio offers a dedicated area for promoting your videos. Here’s how you can use it to your advantage:
- Promotions tab: Within YouTube Studio, you’ll find the Promotions tab. This feature allows you to advertise your videos without needing to create a campaign directly in Google Ads.
- Easy setup: The Promotions feature simplifies the process, enabling you to set up ads directly from YouTube Studio. You can select your video, define your audience, set your budget, and launch your campaign in just a few steps.
- Targeted reach: Use the detailed targeting options to reach your desired audience by country and language. This ensures your videos get seen by the right people, maximizing engagement and growth.
- Performance insights: Track the performance of your promotions directly within YouTube Studio. Monitor key metrics like views, watch time, and engagement to assess the effectiveness of your video advertising efforts.
As you can see in this example, in the Promotions tab in YouTube Studio, you can now launch a campaign to boost the reach of any of your uploaded clips, via simplified set-up and targeting options.
YouTube Promotions are available for all channels that meet the requirements for Advanced features and have more than 1,000 subscribers.
As explained by YouTube: “Creators have used promotions to grow views and subscribers faster, get more views on content where they showcase a product or service, with a goal of increasing sales, or to reach a specific audience, such as a new country. Promotions are in addition to your channel’s organic reach and discovery on YouTube, and as such, any subscriber or watch time gains from ads won’t count towards your YouTube Partner program eligibility.”
Using YouTube Studio’s promotion area allows you to highlight specific videos, attract more viewers, and boost engagement on your channel.
Looking for more ways to drive people to your site? Free guide >> 25 Ways to Increase Traffic to Your Website
4. Track ad performance and audience engagement
Engaging with your audience is crucial. You’ve worked hard to cultivate a community, so when someone asks you a question, it’s not only nice to answer it, but it also shows others that you’re there to help. When my channel got its first comment, I was excited. Now that my channel has over 16,000 subscribers, I still (try to) answer every question or comment I get. I want to be helpful and let others know I’m here to help. After all, I did this to educate and inspire, and a little engagement helps with brand awareness and recognition.
Regularly analyzing your channel’s performance is essential for continuous improvement. Here’s how to do it:
- YouTube Analytics: Use YouTube Analytics to track key metrics such as watch time, audience retention, and subscriber growth.
- Google Ads reports: If you’re running YouTube ads, utilize Google Ads reports to measure ad performance and ROI.
- Feedback loop: Collect feedback from your audience through comments and surveys to understand their preferences.
Additionally, you should analyze where viewers stop watching and understand why. Identify which videos are gaining you subscribers; YouTube Studio’s Analytics and Advanced Mode can show you this quite clearly. See the image below for an example.
Try to create more content similar to what has been working well and use the data from viewing behavior to improve your videos. This approach also serves as a very effective SEO strategy, as making videos that answer someone’s search query can drive more views.
5. Optimize your organic video content
This tip isn’t necessarily going to boost your YouTube ads performance, but optimizing your organic video content is key to attracting and retaining viewers you get from YouTube ads.
Here are some tips:
- Create compelling thumbnails: Create attention-grabbing YouTube thumbnails that reflect the content of your video. I like to use Fotor, as it’s great for those who don’t have Photoshop skills or those who have Photoshop skills but are not efficient with it and like an easier way (like me). With Fotor, you can easily remove backgrounds from images, make visually appealing text overlays, and even figure out your channel’s style. Their vast library of thumbnail templates is proven to increase click-through rates (CTR), making it an invaluable resource for optimizing your content.
- Write SEO-friendly descriptions and titles: Write detailed descriptions with relevant keywords to improve searchability. For titles, providing an answer to someone’s question (you anticipate they’ll ask) is a great idea.
- Use engaging introductions: Start your videos with engaging introductions to hook viewers from the beginning.
- Something like: “Hey everyone! Welcome back to our channel. Today, we’re diving into the top five strategies to skyrocket your YouTube growth. If you’re ready to boost your channel and reach new heights, you’re in the right place. Let’s get started!”
- Summarize your video: Summing up a video is important for reinforcing the main points and providing closure, which can be challenging. Ending a video effectively can keep viewers engaged and more likely to return for future content.
- Include clear calls to action: Include clear calls to action, such as asking viewers to like, comment, and subscribe. This helps increase engagement and grow your audience.
Free guide download >> The 42 Best Call to Action Phrases Ever (& Why They Work)
Optimizing your video content helps improve your channel’s visibility and encourages viewer interaction.
Additionally, you should check out the inspiration tab in YouTube Studio. Go to Analytics and then to Inspiration. Here, you can see what people are searching for on YouTube who watch your videos. This is a good way to cater to your existing viewers.
When I was early on in my YouTube channel, I didn’t have many ideas other than creating videos about conversion tracking and Google Tag Manager. I needed more video ideas and had to keep up my goal of putting out at least one video a week. So, I checked out this inspiration area, and it showed me that people were searching for “how to create a Gmail account.” I thought, “easy enough,” and created a video (a screen share) showing people how to create a Gmail account.
I titled it “How to Create a Gmail Account – Step-by-Step Tutorial for Beginners #gmail #google #digital.” This title, along with the appropriate icon and tags, was not just fluff. It actually became my best-performing video for a long period, racking up over 30,000 views organically in a short time. You can see the uptick in views in YouTube Studio when it was indexed by Google.
Make your YouTube ads view-worthy
To sum up, growing and optimizing your YouTube channel requires a strategic approach that leverages both content creation and promotional tools. By linking your YouTube account to Google Ads, creating targeted campaigns, utilizing YouTube Studio’s promotion area, and optimizing your video content, you can significantly enhance your channel’s visibility and engagement through YouTube ads. Regular analysis and adjustments based on performance metrics and audience feedback ensure continuous improvement and sustained growth.