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As expected, Google Marketing Live 2025 was an AI love fest. Eight presenters announced more than 30 new, almost exclusively AI tools and features to help marketers create, serve, and measure their ads. We’ll break down many of these announcements over the coming weeks, explaining how they work and what they mean for your success on Google Ads. But for now, here’s a recap...

Imagine spending years optimizing your website for search traffic, only to see Google answer your audience’s questions before they even click your link. That’s exactly what AI Overviews are doing. By generating instant, AI-powered responses directly in search results, Google is making it super easy for users to get the information they need without visiting your website. In...

Search advertising still reigns as one of the most popular digital marketing channels for small businesses in 2025. In fact, according to our recent marketing trends survey, 76% of small businesses report being satisfied with their search advertising tactics, and almost half of SMBs are planning to invest more in search advertising this year. But where does your business...

Who doesn’t love summer? School’s out, vacation plans abound, and there are ample opportunities to get our vitamin D levels up. Summer is also a time to engage in some seasonal marketing. We’ve talked before about the benefits of seasonal messaging and campaigns. You can employ summer marketing ideas on any of your channels, and Instagram is no exception. Summer Instagram...

OpenAI launched ChatGPT in late 2022, and AI has dominated marketing headlines and online discussions ever since. All that attention makes it increasingly clear that leveraging AI tools is essential for building a marketing strategy and growing a business today. But where do you start when there are so many AI platforms to choose from? To help you answer that question, we...

When you think of Google Ads targeting, you probably think of keywords. What you probably don’t think of right away is audiences: showing ads to people based on who they are rather than what they’re searching for. Audiences are one of the most powerful and underutilized targeting strategies in Google Ads, and you can target audiences in Search, Display, Demand Gen, Video,...

Getting people to see your content isn’t getting any easier. From an ever-changing SERP, crowded social platforms, and AI-generated content flooding the scene, there’s a lot of competition for attention. And that’s only one major challenge businesses face when it comes to content marketing in 2025. We’re breaking down the biggest content marketing hurdles and how to clear...

Online reviews can be a huge boon for your brand’s reputation, especially for a small business. But not all online review platforms work the same way. And Facebook can be especially tricky. But Facebook reviews are a big deal, and if you’re not paying attention to them, you’re missing out on an opportunity to build trust with potential customers. In this article, we’ll...

In the world of online marketing, a keyword gap analysis is most associated with SEO, where a company will compare the keywords their website is ranking for against their competitors’ keywords to identify any areas that the competitor ranks for that they don’t. The goal is to find keywords their competitors are outperforming them for and develop a strategy to catch up....

Getting a Google Knowledge Panel is like earning your business a big blue shiny checkmark in the search results—an official stamp of credibility that instantly builds trust. But it’s not like a listing that you can just set up and publish. Your Knowledge Panel gets created by Google as a result of other activities across the web, and it can be a little tricky. So in this...

Facebook ads (or Meta, if you prefer) is a great platform to find your target audience, introduce them to your brand, nurture them through the funnel, and eventually make a sale. The full funnel options for this channel make it a common starting point (typically alongside Google) for many advertisers, but they also make it rife for seeing overlapping audiences and, in turn,...

A lot of people in the search engine marketing space are talking about Google’s AI Overviews. If you’re a B2B site targeting informational terms, they may have impacted your organic traffic significantly. If you’re a business that thrives on local searches or an ecommerce company, they may not be entering into your search results in a meaningful way (yet). If you’re a busy...